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Voters of Color:
Attitudes Towards Gender Identity Policies

About the survey

A new three-state survey conducted by Spry Strategies on behalf of United Families International and Chart Consulting examined the attitudes and affiliations of Voters of Color (VOC) in three states:  Georgia, North Carolina and Virginia. Much of the energy and narrative promoting transgender normalization within our culture and politics is rooted in Civil Rights logic and language.  Yet, this survey shows that among Voters of Color (core beneficiaries of the Civil Rights effort), there is significant opposition to the foundational philosophies of the gender identity movement and this opposition cuts across racial, political and ideological boundaries/lines.

Similar to a national survey (3,000 participants) conducted in June of 2021, this survey showed strong support for passage of the proposed Equality Act and support for President Biden and Democrats as a whole.  But when Voters of Color are asked specifics about the Equality Act and President Biden’s policies related to the gender identity movement, there is strong disapproval.  Voters like the concept of equality, but land strongly on the side of protecting women’s privacy, safety and opportunity rights.

Of interest to many, would be the question that allows for ranking of “Issues” important to Voters of Color and another question about their attitude toward Voter ID Laws.

The results are based on a three-state sample of likely Voters of Color and include representation across sex, religion, age, and political affiliation.  Conducted from July 28 – July 31, 2021.

Survey Information

Key Results

The survey examined the attitudes of Voters of Color in three states:  Georgia, North Carolina and Virginia.  The results indicate that among voters of color there is significant opposition to the foundational philosophies of the transgender movement and this opposition cuts across racial, political and ideological boundaries and lines.

Survey respondents, with a three-state survey average, show strong disapproval of policies that:

  • would allow the placement of males, many of which are sexual offenders or domestic abusers, in women’s prisons, (68% vs 18%).
  • would allow male access to women’s homeless and domestic violence shelters (65% vs 20% ).
  • would allow male access to women’s spa and intimate care services (59% vs 21%).
  • would create a situation where males compete against women in sports (67% vs 19%).

The three-state survey also shows strong disapproval among Voters of Color to forcing school staff and teachers to use opposite-sex pronouns for children without informing parents (51% vs 28%) and restricting expression of spiritual/personal convictions outside the workplace (75% vs 15%).   Voters of Color also indicated displeasure at the concept of children in their extended family going through transitioning to the opposite sex (58% vs 20%).

In addition, this survey took the opportunity to ask Voters of Color their feelings on Voter Identification Laws.  The survey showed overwhelming approval of Voter ID Laws:  Virginia – 82%, Georgia – 77%, North Carolina – 66%.  The strength of that approval should attract the attention of those who closely follow the Voter ID debate.


The statewide Voters of Color Survey was conducted in three states: Georgia, North Carolina and Virginia by IVR and Online Interviews from July 28 – July 31, 2021. Results were drawn from a random sample of likely voters of color in General Elections who were double screened by the stratified sample and a screening question on ethnicity, on which caucasians were dropped.  The sample size included Georgia (600), North Carolina (600) and Virginia (500).  The survey has a margin of error of +/- 4.0 percentage points.  Results are weighted.  Some percentages in crosstab reports for this survey may not add to 100% due to rounding.

Full Results

Additional Articles Regarding this Survey

Sample Questions

Voter ID Laws

Voter ID laws in the United States are laws that require a person to provide some form of official identification before they are permitted to register to vote, receive a ballot for an election, or to vote in elections in the United States. Do you strongly approve, somewhat approve, somewhat disapprove, or strongly disapprove of these laws?

View Chart Data

Equality Act

The Equality Act is a bill in Congress that if passed, would amend the Civil Rights Act to prohibit discrimination based on sexual orientation and gender identity in employment, housing, public accommodations, public education, federal funding, credit, and the jury system. Do you approve or disapprove of the passage of the Equality Act?

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Belief Outside Workplace

Do you believe that employees should generally be allowed to express spiritual or personal convictions outside of the workplace freely?

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Sex Based Rights

Now we are going to make some statements on the issue of sex-based rights and how they may be affected by changes in legal records of physical sex. Please indicate which response most accurately represents your views.

View Chart Data


What is your political ideology?

View Chart Data

Wrapping up

From Spry Strategies Regarding the Survey

Ryan Burell, President of Spry Strategies, commented on the project:

“The intent of this survey was to capture the sentiment of voters of color with a survey sample solely directed to African-Americans, Hispanics, Asians, Indians, Native Americans, and others. Traditionally, surveys sample all ethnic backgrounds and rely on a crosstab sample of voters of color, which greatly reduces the sample size, therefore increasing the error of margin. The data in this survey is fascinating when you look at Biden’s extraordinarily high approval rating.  When you begin to process the generic ballot question, the issue questions, and even the party identification and ideology, a different story begins to unfold.  Voters of color favor issues that are certainly not a strength of Biden’s administration or a priority thus far in his presidential tenure. Voters of color are a coveted demographic for elections and we hope that people begin to survey this demographic on future issues.”