Another Retailer Makes a Bad Choice

Another Retailer Makes a Bad Choice

Catching an Old Navy sale this weekend?  You might want to think twice.  The American Family Association is reporting that Old Navy is celebrating June as the “Lesbian, Gay, Bisexual and Transgender Pride Month” by selling gay pride T-shirts.  Old Navy will then donate 10 percent of the proceeds from the sales to a gay advocacy campaign called “It Gets Better Project.”

A white or black T-shirt with the words “Love Proudly” is being sold in select stores around the U.S. with Old Navy Corporation stating that they may expand the number of stores selling them next year.  Old Navy, with its customer base of moms and families shopping for less expensive back to school clothes, seems like an odd place to promote gay pride apparel.  Seems Old Navy must really have a deep-seated commitment to homosexual behavior and advocacy.

The question remains:  “If retailers decide to engage in the culture wars – rather than stick to selling products – should they be held accountable?”  For us, the answer is “yes, absolutely.”  No more cheap t-shirts and flip flops for us.  It is always surprising to us that any retailer or corporation would run the risk of alienating a large share of the 97 percent of the world’s population that is not gay by actively supporting homosexual advocacy and causes.

But you’ll have to decide for yourself whether or not you want to give Old Navy your shopping dollars.

If you want to contact “Gap, Inc.” the parent company for Old Navy, you can find contact information below.  Let them know what you think.  For those of you who do voice your opinion with the way you spend your dollars, here are a few other retailers and corporations that openly and actively support homosexual behavior and lifestyle.

Abercrombie & Fitch Co.

Coca Cola Corp.

Best Buy

Bank of America

Barnes and Noble

Campbell Soup

Dell Inc.


Home Depot


Levi Strauss & Co.



Progressive Insurance

Shell Oil

Walgreen, Co.

Walt Disney Co.



Contact for Old Navy:

Glen Murphy, Chairman
Gap, Inc.
Two Folsom Street
San Francisco, CA  94105
Phone: 1-800-GAP-STYLE
or: 650-952-4400
Fax: 415-427-2553
E-Mail: Glen Murphy, Gap, Inc.

  • Mathew
    Posted at 18:00h, 12 June

    I believe Apple Computers can also be added to the above list, given their financial support to the “No, on Prop 8” campaign in California.

  • United Families International
    Posted at 10:56h, 13 June

    Thanks for letting us know on Apple Computers. We had forgotten that they are a huge supporter of gay advocacy.

  • ....
    Posted at 13:27h, 15 June

    Just because 97 percent of the population isn’t gay, doesn’t mean that 97 percent of the population doesn’t support it either. There are a lot of people that aren’t gay but don’t mind if someone else is. And there is nothing wrong with Old Navy, or any of the other companies, for supporting gay advocacy, it’s just like companies who sell items saying support our troops, not everybody believes in war but people don’t stop shopping there just because the company does.

  • United Families International
    Posted at 00:37h, 16 June

    We didn’t say that 97 percent of the population doesn’t support gay advocacy. You’ll note that the sentence was qualified with “any retailer or corporation would run the risk of alienating a large share of the 97 percent of the world’s population that is not gay..” We stand by that sentence – a large share of that 97 percent of the non-gay population does not support gay advocacy, so it indeed a risky strategy for a retailer. The number of individuals who support gay advocacy – we would argue – are not anywhere near as large as the number of individuals who are troubled by Old Navy’s behavior. Again, it is a poor business move – better to remain neutral.

    If you are a person who does not support the war effort and are troubled when a retailer promotes patriotic and “support the troops” products, feel free to show your disapproval by not shopping there. Or if you support gay advocacy – as you’ve stated – shop at Old Navy. That’s a way you can make your position on these issues known.

    You’ll also note that in the post we acknowledged that not everyone may feel the need to express their position by dropping retailers from their shopping list, (“You’ll need to decide for yourself…”) but for those that do – we provided a list of retailers.

  • Robert Fournier
    Posted at 06:56h, 16 June

    Thanks UFI for the clear clarification. Mr****should continue his shopping at Old Navy and I and a great part of 97 % will stay away from the retailers mentioned.


  • Louis V.
    Posted at 11:38h, 06 July

    Here are a few of the above and more with explanations:

    1. Levi’s

    Big supporters of the No to Prop 8 campaign in California, Levi’s have continued their backing of the LGBT community by joining the White Knot movement earlier this year and tying white ribbons to their mannequins in continued support of gay marriage. The company is also as supportive of it’s LGBT workforce being the first Fortune 500 company to offer unmarried domestic partners health benefits.

    2. American Apparel

    Another Californian company putting it’s support behind the repeal of Proposition 8, American Apparel went very public with it’s support producing a Legalize Gay T-shirt in 2008 for protestors. Overwhelmed by the response of the tee American Apparel went on to sell it in stores and online even though they were met with protests for doing so. Like Levi’s the guys at American Apparel have also continued with their support of the LGBT community offering two new gay rights tees as part of their new library range.

    3. Nike

    Going on record in support of Referendum 71 in Washington, Nike have made a very clear statement that they are in support of equal rights for all. In the past they have also shown their willingness to listen to and support the views of the LGBT community by shelving an advertising campaign after there were complaints that it was sending out anti-gay messages.

    4. Microsoft

    Another company that received some criticism from the LGBT community in the past, Microsoft recently made it’s position on gay rights crystal clear by donating $100,000 to Washington Families Standing Together in support of Referendum 71. Bill Gates, the chairman, and Steven A Ballmer, the chief executive also showed their personal support with additional contributions.

    5. American Airlines

    By setting up the Rainbow Team, the first LGBT dedicated airline sales division and website, American Airlines have made themselves stand out for the rest of the airlines, and don’t just stop at this service. Also working hard to offer the LGBT community useful services, AA also list gay themed national events on their events calendars and often attend Pride parades with their very own floats.

    6. Apple

    Speaking out in support of gay marriage and opposing Proposition 8, Apple put it’s money where it’s mouth was donating $100,000 to the No on Prop 8 campaign, and also like Levi’s shows it’s support through the benefits it offers start which includes equal rights and benefits to their employees’ same sex partners.

    7. Google

    Not a company usually known for speaking out on social issues, Google made the unusual step to do just that last September, releasing a statement stating that “while there are many objections to this proposition – further government encroachment on personal lives, ambiguously written text – it is the chilling and discriminatory effect of the proposition on many of our employees that brings Google to publicly oppose Proposition 8.” Alongside this Sergey Brin and Larry Page, the founders of Google, also donated $140,000 to the No campaign.

    8. Starbucks

    Calling for the approval of Referendum 71 Starbucks are another company showing their support for gay rights, and whilst they haven’t donated to the campaign in the same way as Microsoft have, they have been long term supporters of the LGBT community featuring a pro-gay message by Armistead Maupin on their coffee cups back in 2005.

    9. Boeing

    Standing alongside Starbucks, Nike and Microsoft in their support of Referendum 71, Boeing, the commercial airline manufacturer has shown that it is in full support of equal rights for gays and lesbians.

    10. IBM

    Constantly finding itself at the top of gay friendly employee lists, IBM has worked hard to make its work environment an inclusive one, offering health benefits to it’s employees’ same sex partners and also having an anti discrimination clause. And it’s definitely not just all talk with the Human Rights Campaign having rated IBM 100% on it’s gay friendly index since 2003, and IBM winning over 40 LGBT awards globally.

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