03 Jun McDonald’s Promotes Gay Lifestyle to Youth
In a move that will surely alienate more customers than it will recruit, McDonald’s has created an ad depicting homosexual behavior as “cool.” The ad, scheduled to run in France, depicts a young man having lunch with his father. While the father picks up the food at the counter, the adolescent boy is talking on the phone to his gay boyfriend who also happens to be a classmate.
So what does this ad have to do with eating at McDonald’s? That’s a question even homosexual advocates are asking. Some gay groups have called it “a big step forward.” But gay activist Gary Burns doesn’t agree: “The ad should have a more inclusive message based around tolerance and understanding for gay men and lesbians in society in general and not just in McDonald’s hamburger joints.”
The ad’s punch line of “come whomever you are” is supposedly just one of a long line of so-called lifestyle advertisements focusing on different segments of society and attempting to show that McDonald’s welcomes all. McDonalds, however, is taking risks with their primarily family-oriented clientele who have boycotted McDonald’s in the past.
This is clearly an ad designed to show McDonald’s support for the gay agenda and to normalize and mainstream homosexual behavior among adolescents. It also takes a side-swipe at parents by depicting a clueless father—a heterosexist father to boot—who is anything but hip and cool. The father, of course, tossing out clichéd lines about being a “lady’s man” at his son’s age followed by his heterosexual assumptions that the son would be able to attract lots of girls if he weren’t at a boy’s school. The father is made to look ridiculous and the young man sits there with a smug look on his face.
But homosexual behavior is anything but cool and McDonald’s has just tee’d themselves up for another boycott. Burger King anyone?
For more information on the negative effects of homosexual behavior:
http://www.unitedfamilies.dreamhosters.com/downloads/Sex.pdf (UFI’s Guide to Family Issues: Sexual Orientation)